Organization of Search Engine Optimization Professionals

Certification Training in Search Engine Optimization "best practices" and Techniques

The number of seats has been limited to 20 to ensure that instructors can provide one on one time with each candidate. Candidates will receive personal training and confidentiality when discussing client or personal projects and information.

If you have heard of "boot camps" for MCSE, then you know what to expect! The instructors are well known and respected in the industry. More advanced training will be provided in the guaranteed one-hour private session with an instructor. Instructors will also be available one hour before the tracks begin and one hour after the group question period to ensure the guarantee is met. Links in the outline are to instructor bios

Course Outline:
Web Development and Conversion Strategies:
Trainers:
Terry Van Horne: "best practices" Standards and Site Evaluation
CJ Newton: "Site Opportunity Evaluation"
Dan Thies: Keyword Research and Log Data Analysis
Scottie Claiborne: Usability and Site Marketing
Tentative: Copywriting for "Response Marketing"
Terry Van Horne: Dynamic Data and Indexing Strategies

Understanding SERPs and HTML Optimization:
Trainers:
Terry Van Horne: Optimization of HTML Elements: "The Tags That Rock!"
Dan Thies: SERP and Competition Analysis

Submission and Link Building Strategies:
Trainers:
GoGuides: Directory Deep Linking (Paper and Submission Specialist training)
CJ Newton: Directory Submission
Bob Gladstein: Link Building, Hub and Site Announcing Strategies

Exam: Only successful candidates will receive certification by the Organization as a "best practices" accredited SEO. The benefits of certification are:

• Only certified vendors will have access to clients in the Private Client Services area. This is primarily to ensure that information being provided by vendors will be commensurate with the Organization's goals and standards
• SeoPros Seal of SEO Accreditation for your site and advertising.
• Membership in the SEO Institute for continuing studies and designations (private forums and newsletter updates)