Search Engine Optimization & Marketing Resources

ODP Promotion Ethics and Standards: Link to a topic on ODP with some good articles on Search Engine Spam and Industry Ethics.
The Search Engine Spam Police: SearchDay article with excerpts from SES where SE reps discuss spam.

SEO/M Courses and Certificate Programs Currently Under Review for Endorsement by OSEOP/SeoPros

Search Engine College: Kal Jordan is College Administrator and SeoPros Members Bob Gladstein, Dan Thies and Chris Dimmock are some of the trainers for these online courses.
SEO Research Labs: Dan Thies is Administrator for the courses. Course includes techniques for building and growing an SEO/M business, managing customer expectations, optimization techniques and keyword marketing.

Information Sites

Below are recommended resources, references and tutorials for search engine marketing and optimization information. It is recommended that anyone using any other references be sure to verify the info you get at a second resource and read other articles by the author to determine the authors expertise. Keep in mind that this is the internet, just because it was printed, doesn't necessarily make it accurate or true, including, this and the list below!:)

For the most part these were chosen because we feel confident their information is accurate and researched thoroughly. There are plenty of other good references, be selective, and use the suggestion above as a guide to what to use and discard.

Search Engine Watch: Edited by Danny Sullivan SEW is the leading resource on everything Search Engine.
Search Engine Guide: Edited by Robert Clough SEG is an excellent source of tutorials and techniques for beginner and intermediate information. The site also provides a wealth of general information on searching and search engines.
Pandia Search Central: A guide to Internet searching and search engine Marketing
High Rankings Advisor: Edited by Jill Whalen the Advisor is a well written informative resource for SEO's and site owners looking for the real deal! Includes a companion newsletter.
IHY Search Engine Partnership Chart: Prepared by Doug Heil this Search Engine affiliation chart is done with flash. Heads up on these charts they do differ depending on where the data comes from.
About.com Search Guide: Excellent resource for information and searching trends

Email Newsletters and Discussion Groups

There are many SEO/SEM newsletters and ezines the warning preceding would apply to most of these as well. Learn to distinguish what is advertising and what is truly information. Don't assume that the information isn't biased by products and services provided by the publishers!

SearchDay: Edited by Danny Sullivan and Chris Sherman SearchDay is a free daily newsletter from Search Engine Watch featuring web search news, reviews, tools, tips, and search engine headlines from across the web.
Search Engine Report: Edited by Danny Sullivan, The Search Engine Report is a free, monthly newsletter, from Search Engine Watch that recaps top news stories about search engines. There is also a paid version which is highly recommended by all who receive it.

Forums and Discussion Boards

Although there are a number of discussion boards and fora on this subject we only list three which we know discourage "inappropriate" techniques. All the others though useful for the most part do not discourage the propagation of "inappropriate" techniques.

IHY Best Practices Forums Owned by Doug Heil these excellent forums provide quick answers to the tough questions with zero tolerance for anything that isn't "best practices". Webmaster T, a founding member of SeoPros, as well as others on the Executive, are Moderators on these forums.
High Rankings Search Engine Optimization Forum: Jill Whalen's forum features a number of knowledgeable Mods and participants all showing you how to make your site be the best it can be for Search Engines and users!
cre8asite forums Though not as busy as some forums these are still worth a visit. Cre8asite features knowledgeable Mods in the fields of optimization, design and usability.

Directories and SEO/SEM Organizations

Below is a short list of other suggested directories and Professional Organizations. We have only included organizations which are SEO/SEM centric. Other Organizations have SEO's included but are not only for Professional SEO's and SEM's. They include all forms of Internet Marketing and are not reviewed.

1. SeoConsultants.com: Owned by Edward Lewis this a searchable list of reputable SEO's that have been reviewed before including them in the directory. Also includes general information on SEO/SEM.
2. SEMPO: Search Engine Marketing Professionals Organization, providing excellent information on search engine marketing. Includes a directory of Search Engine Marketers that haven't been reviewed before listing.
3.SMA[-UK], [-EU], [-NA] : Search Marketing Association. SeoPros and OSEOP supports them in their efforts to promote the SEO/M Industry.

Optimization and Browser Simulator Programs

Spider Simulator: A useful program which will show you what your site looks like to a spider. Includes word counts for keyword density info.
Meta Tag: View your competitors keyword Tag!